Offre d'emploi n° 2193826

Alternance - Digital Marketing Project (H/F)

Type de contrat : Stage / Professionnalisation / Alternance
Localisation : Hauts-de-Seine
Entreprise : SAINT GOBAIN GLASS France
Fonction : Marketing - Communication

Publiée le 30 / 05 / 2018
Expérience souhaitée : Moins de 1 an
Niveau d'études souhaité : Bac +5 et plus

Description du poste

Saint-Gobain Building Glass Europe is looking for a Digital Marketing Assistant. The position will be working closely with the Marketing, Communication & Supply Chain teams. He/she will be the link between central and local marketing teams for digital related projects. He/she will support the future initiatives for web and Apps for Building Glass Europe.

1. Websites support:
* Participates to the website project management and follow up
* Monitors content adoption in the countries
* Helps driving content placement, positioning and usage across the website and other digital communication channels, by working with the central and regional marketing & product teams to identify and develop relevant content
Reviews web content on an ongoing basis to ensure its relevancy
 
2. Web analysis:
* Helps monitoring monthly KPIs related site statistics and helps identify opportunities for improvements, develop plans to improve overall usage and performance
* Supports countries' Marketing teams on web content analysis and action plan definition

3. Digital tools & apps:
* Contributes to the project management of our digital tools (benchmark, project brief, functionnal specifications, project follow up etc.)
* Helps roll-out digital tools & apps and trains local teams (webinars...)
* Ensures the adaptative & corrective maintenance follow up


4. Digital Marketing Project Management:
* Helps following up the different stages of digital marketing projects (emailing campaigns, SEO, apps & websites etc.)
* Paticipates to testing and validation phases
* Helps roll out, training and support

* De formation : Master - Bachelor degree, Business School / Digital Marketing School
* Langues : English excellent or native speaker + second language Expérience: Digital Marketing /SEO / Analytics
* Compétences attendues : Knowledge in Drupal, Google Analytics, Office pack
* Qualités requises : Team work

Saint-Gobain, leader mondial de l'habitat, conçoit, produit et distribue des matériaux de construction en apportant des solutions innovantes sur les marchés en croissance des pays émergents, de l'efficacité énergétique et de l'environnement. Saint-Gobain est une maison accueillante, sûre et ouverte sur le monde, dans laquelle on entre pour un parcours.

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